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Análisis de la influencia en twitter en eventos deportivos. Comparativo UCI track cycling.

Continuando con  nuestra investigación sobre la interacción de los espectadores en los eventos deportivos, la revista científica Social Sciences publica el segundo de los artículos sobre las cuentas más influyentes en un evento deportivo, con una comparativa de los Mundiales de Ciclismo de Pista que se celebraron en 2016 y 2018 en Londres y Apeldoorn (Paises Bajos).

Aquí tenéis el abstract del artículo y el enlace al mismo para su lectura completa:

Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

Department of Economics and Social Sciences, Building 3B, Universitat Politècnica de València, Camino de Vera s/n, 46022 Valencia, Spain
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Abstract

Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were analysed, downloading all the tweets that included the official hashtag of each event and drawing up the graph of mentions and retweets. After reviewing the literature, activity, authority and popularity were defined as dimensions to assess influence, and two subcriteria were chosen as measures for each of them. Activity was measured by number of tweets and outdegree, authority by retweets and PageRank, and popularity by number of followers and indegree. By consulting experts following the AHP approach, various weights were assigned to these measures, resulting in authority as the most influential. With this weighting, the accounts with the greatest influence on Twitter turned out to be those related to organisation of the event and those of the athletes taking part. View Full-Text

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